The market has trained buyers to shop by THC percentage, and cultivators have responded by chasing it — often at the cost of everything else that makes flower worth smoking.
Terpenes are volatile. They degrade with heat, rough handling, and bad storage. A rich profile at harvest can be gone by the time flower hits a shelf, which is why our drying and curing rooms are controlled as tightly as our grow rooms.
When you evaluate flower, smell it before you read the label. Your nose is running a terpene assay older than any lab.